The main objective of this course is to provide students with a complete coverage of the Ecommerce subject. The course offer a basic knowledge base in this constantly changing field. It helps students to learn about the key business and technology elements of ECommerce. The course is descriptive and does not include programming. It is more focused towards equipping graduates with the basic concepts and strategies used in building successful ECommerce Websites. The course will also equip students with the major terminology of the subject and means to evaluate and deploy current and future Web technology in this field. More specific Objectives are: Introduce basic elements of electronic commerce, advantages & disadvantages, ECommerce and economic forces, use of value chain, ECommerce and the Internet/WWW. Selling on the web: Revenue models, establishing an effective presence on the web, meeting customer needs, creating trust and loyalty. Marketing on the Web: EMarketing strategies, market segmentations, technology enabled CRM, creating and maintaining brands on the web, search engine positioning and domain name selection. B2B e-Solution strategies in procurement, logistics and other support activities, supply chain managements, EDI, and e-Marketplaces. Explaining Web Auctions, virtual communities, and Web portals. Demonstrating International, legal, ethical and tax issues related to ECommerce. Introducing various electronic commerce software, supply chain software, CRM software and automated content management software. Demonstrating security threats to ECommerce and implementing ECommerce security. Payment systems for ECommerce, credit and debit card transactions, ECash and EWallets. Planning for electronic business, outsourcing, web hosting services, project management techniques and staffing. Computing Technology Industry Association (CompTIA) certificate in e-Commerce.
